Welcome to Undo's ultimate guide to writing copy that sails through approvals faster than you can say "sign-off." We're spilling the beans on the secrets behind crafting killer copy that hits the mark every single time. 

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Read… everything

Read the brief to fully understand the task at hand. The brief is your Bible, your North Star. Read it twice, maybe thrice.

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Read what you write, then read it again. Spotting errors and refining your message is essential.

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Read everything else… good copies, bad copies, long form writing, short form writing, basically if it has words, you should read it, to keep the gears in your head constantly turning.

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Know Your Audience and Your Brand

Who are you talking to? Understanding your audience is not enough, you need to embody them, truly become them in the moment. Speak their language, solve their problems. Also, know your brand inside out. Your copy should reflect its values and personality.

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Let it Flow First

Don’t overthink your first draft. Just let it flow. There are no bad ideas at this stage—just raw, untamed brilliance. You can polish it up later.

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Have a Big Thought, Write it in 6 Words

The goal should always be to say the most with the least. Distil your main idea into a few words. If you can capture your big thoughts concisely, you’re on the right track.

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Start with a Bang

Grab attention right from the start. Your opening line should be a hook that reels readers in and makes them want more.

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Be Clear and Concise

Keep it simple. Your copy should be easy to read and understand. Avoid jargon and get straight to the point.

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Focus on Readability

Ensure your copy is easy on the eyes. Use short sentences, bullet points, and plenty of white space.

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Edit and Proofread

Your first draft is just the beginning. Edit ruthlessly. Cut out fluff, refine your message, and ensure every word serves a purpose. Proofread like a pro to catch any lingering errors.

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Consistency is Key

Maintain a consistent tone and style that aligns with your brand’s voice. Consistency builds trust and recognition.

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Use Persuasive Language

Craft your copy to persuade and compel. Use strong calls to action and make your case convincingly.

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Add a Human Touch

People connect with people, not robots. Add a personal, relatable touch to your writing. Show empathy, warmth, and personality.

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Be Authentic

Authenticity resonates. Write honestly and genuinely. Authenticity builds trust and loyalty.

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Treat Tone of Voice Document Like The Bible

Your brand’s tone of voice document is crucial. Refer to it constantly to ensure your copy aligns perfectly with your brand’s personality.

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Write Copies Which Include Two Things: Emotional Benefits and Functional Benefits

Balance your copy with emotional and functional benefits. Show how your product or service improves lives and solves problems.

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Always Be Telling a Story

Everyone loves a good story. Use storytelling to make your message compelling and memorable. Even within the shortest copies, weave a narrative that captivates.

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Copywriting Is Poetry 

Structure the cadence of your writing in a way that’s rhythmic yet leaves the audience surprised. Create a rhythm in your writing. Use varied sentence lengths and take readers on an enthralling journey with unexpected turns of phrase.

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